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1.Background and Significance

With the increasing awareness of carbon control among citizens and the rapid development of the renewable energy market under the global "carbon neutrality" context, QW SOLAR believes that creating a unique, modern, and powerful brand image is of great significance. The new logo design will help QW SOLAR better communicate its core values and highlight its leading position in the industry.

2.About the Image

a.Sunlight

Light represents energy, inspiration, and creativity. It is a symbol of the solar industry and renewable energy, as well as the overall solution provided by QW SOLAR in clean energy. By incorporating the shape of light into the logo design, QW SOLAR expresses appreciation and attention to youth and vitality. The technological and futuristic feel brought by the light shape resonates with the enthusiasm and desire for innovation among young people, constantly conveying the message that QW SOLAR is a cutting-edge, innovative brand dedicated to promoting renewable energy development. This communicates an important message of aligning with the values and expectations of the younger generation.

b.Leaves

Leaves are symbols of plants and life, carrying the meanings of growth, prosperity, and endurance. Leaves absorb light energy and convert it into the nutrients needed for life processes, symbolizing the design and functionality of photovoltaic cells in the solar industry. Additionally, leaves also represent the concept of environmental friendliness, sustainable development, and natural resource conservation. The design features an open form with two separate leaf segments, expressing the ideas of openness and innovation. The different shapes of the upper and lower leaf segments reflect the spirit of metabolism and continuous renewal.

c.Structure

The pattern composed of light and leaves features a square aperture, which easily brings to mind the cutting-edge technology that QW SOLAR is currently focusing on—the high-efficiency HJT/PVK tandem solar cell. It also highlights QW SOLAR's profound insights in the PV field—proactively anchoring and reserving HJT technology and strategically laying out and planning the industry chain.

3. The Change of English Name

QW SOLAR has decided to change the English representation in the logo from "QUANWEI" to "QW SOLAR" with the intention of better reflecting the company's professionalism and innovation in the solar energy field. While "QUANWEI" had its uniqueness as the previous English name, it lacked direct industry-related associations for external audiences. From the perspective of QW SOLAR's overseas market customers, it was also challenging for pronunciation and memorization. This became particularly evident when Chairwoman Chu Yifan led the team to participate in the 2023 Intersolar Europe in Munich, Germany. Therefore, after careful consideration and strategic decision-making, the company decided to change its English name to "QW SOLAR."

"QW" not only stands for the initials of "泉为" ("Quanwei"), but it can also be interpreted as Quality Work, representing the core values and commitment of the company. This short and dynamic logo is not only easy to remember and communicate but also accurately represents the professionalism and high quality of the company in the PV field.

By incorporating "SOLAR" into the company name, it highlights the company's focus and expertise in the solar energy industry. This helps establish a stronger brand awareness and recognition in the market, conveying the company's commitment to its leading position in the renewable energy field to customers, partners, and the entire industry. It also lays a solid foundation for future growth and expansion.

4. The Including of Stock Code

The main purpose of including the stock code (SZ. 300716) in the new version of logo is to provide a quick and concise way for people to identify and recognize the company's stock, and the following advantages as well:

a. Enhancing brand recognition and exposure: The stock code is one of the important identifiers for a company in the stock exchange. Adding the stock symbol to the logo makes the company's logo more prominent and easily recognizable in the stock market and financial media. This helps to attract the attention of potential investors and partners, as well as establishing a closer association between investors and the company.

b. Facilitating search and inquiry: By displaying the stock code in the logo, it becomes easier for investors, analysts, and others interested in QW SOLAR to search for relevant information about the company on financial websites, financial news platforms, or trading platforms.

5. The Use of Color

a. The use of gradient colors in purple and pink as the primary color scheme

Purple is often associated with wisdom, insight, and progress. In Chinese traditional culture, there is a reverence for "purple qi coming from the east," and purple has always been considered a noble color. In Chinese painting, purple represents the harmony of the universe as it combines the "yang" represented by red and the "yin" represented by blue. The use of this color reflects the ideology of harmony and inclusiveness, as well as QW SOLAR's aspirations for innovation, technology, excellence, and being at the forefront.

b. The use of gradient colors in orange and yellow as the secondary color scheme

Orange and yellow are bright and warm colors often used to convey vibrancy, positivity, and optimism. The introduction of these colors expresses the positive and optimistic characteristics of the QW SOLAR brand, reflecting its enthusiasm, energy, and creativity.

6. The Change in Brand Typography

In the new version of the logo, the typography for the brand name is more geometric compared to the previous version. This font choice not only conveys the professionalism of the QW SOLAR brand in the PV field but also communicates a sense of stability and reliability in its brand image.

7. Brand IP

GIWA, the brand IP of QW SOLAR

"GIWA" is the IP image of QW SOLAR, inspired by the sunflower. The sunflower symbolizes positivity, vitality, and the pursuit of brightness, which aligns with the attributes of the new energy industry that QW SOLAR deeply cultivates—growing towards the sun and smiling warmly.

8. Slogan: QUALITY SOLAR, WE COMMITTED

The design and implementation of QW SOLAR's new logo and IP image aim to attract and establish an emotional connection with a young and dynamic target audience. It highlights the brand's innovation, technological appeal, and forward-thinking nature, emphasizing QW SOLAR as a young, innovative, open, and promising high-tech brand focused on PV technology and renewable energy. This strategic rebranding helps QW SOLAR establish a strong brand image for future competition. The color, shape, and font choices in the new logo convey QW SOLAR's vision of pursuing innovation, excellence, technology, and a low-carbon world. Looking ahead, QW SOLAR aims to lead the global clean energy industry by providing superior PV module products and services for gigawatt-scale PV systems, catering to diverse energy needs worldwide and making a significant global impact.

Quanwei New Energy

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